Chicago Ornithological Society

Logo assets, tips, & tricks

Everything you need to migrate your shiny new Timberdoodle across web, print, and social media.

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Website logos

Header logo, recommended use smaller than 100px wide

Favicon/tab icon/bookmark icon

American Woodcock. Photo: Ryan Sanderson

Logo lockups

Available in full color, two color, and single color flavors according to your needs.

Preview purporse only, downloadable assets are at the end of the page.

First column - Emblem

The first column (full color) is best used for web headers and social media avatars.

Second column - Patch

Use very sparingly! Potential uses include patches and sponsorship boxes if space is limited. Not recommended for social media icons.

Third column - Primary logo

The logo in its fullest form. Use it liberally!

Note: The COS logo uses the friendly but serious geometric sans-serif font Sharp Sans Display No. 1 Bold. Feel free to use for large headers on your website and social graphics too! This info page uses Proxima Nova at a smaller size as a complimentary font (paragraphs, smaller headers), which is what you are already using on your website.

American Woodcock. Photo: Andrew Tao

Typography

This is what I am using for the logo and this page, you should feel free to continue using your current fonts!

Sharp Sans Display No. 1 Bold (large header)

Proxima Nova Regular (small header)

Proxima Nova Regular (paragraph)

Main colors

Inspired by the Chicago flag, these are the colors (with a bonus off-white) used in the COS logo. Feel free to use these in COS graphics and expand the palette to fit your needs.

Charcoal

#1e1e1e

C: 0%
M: 0%
Y: 0%
K: 98%

Chi red

#ed0103

C: 0%
M: 100%
Y: 100%
K: 0%

Chi blue

#b2dbea

C: 30%
M: 5%
Y: 5%
K: 0%

Sand

#fff5eb

C: 0%
M: 3%
Y: 6%
K: 0%

White

#ffffff

C: 0%
M: 0%
Y: 0%
K: 0%

Letterhead

A super basic letterhead template to get started provided in Google Docs.

Link

American Woodcock. Photo: Matt Zuro

Downloadable logos

Ready-to-download logo graphics. Vector logos are noted in blue and are usually preferable to PNG due to their smaller file size and infinite scalability.